Online shopping is becoming more and more popular in these years and a large number of people are gradually discovering the enjoyment and convenience of purchasing jewelry items online. It is no wonder that competition in online jewelry business is getting more and more intense. To main a place in online jewelry business, online jewelry sellers have to familiarize themselves with certain sales strategies.Although a majority of jewelry sellers have their own websites, they tend to neglect the importance of promoting their websites. It is believed that many people have the habit of doing online research about the products they are about to purchase. If jewelry sellers could add sufficient information about their jewelry items they put on their websites, customers are more likely to be attracted by the jewelry items.Incidents relating to costumer right violation occur all the time. Online jewelry stores will see their cost increase dramatically if they are not fully trusted by customers. Piles of telephone bills account for a major part of the transaction cost. Having doubts about the quality of the products, consumers will call the sellers again and again to make sure that the jewelry products they are about to purchase are of high quality. Sellers could cut down their transaction cost significantly if they are trusted by buyers.Additional factors influencing jewelry business are price and design. What international renowned jewelry brands and new raising jewelry stores have in common is that their basic jewelry materials are the same. Since the basic jewelry materials are the same, customers will attach stronger interest in the design and price of the jewelry items. Online jewelry sellers could adopt novel jewelry designs with strong visual impact to attract consumers.Cumbersome introduction seems to be unlikely to attract buyers who tend to spend much time on the internet because they are more sensitive to pictures rather than words. In this regard, pictures become the key to attracting buyers. A piece of gorgeous jewelry item should be polished by spectacular pictures in order to make it shine and sparkle. If you do not have fabulous pictures to bring out the beauty and elegance of the jewelry items in your virtual store, customers will not be appealed to linger in your store no matter how many advertisements you are putting on.To occupy a place in the competitive online business market,jewelry sellers have to understand the significance of conveying the message to the potential buyers that you are sincere, trust-worthy and pursuing the goal of providing customers with quality service. It is very likely for sellers to succeed in online jewelry business if they adopt effective strategies as mentioned above.